01
First call with the right person.
We only take the first call with the founder or your head of brand and marketing. The people who can actually act on what we find. We use it to understand the challenges you want answered.
We've had founders rediscover problems they forgot they had, on the first call itself.
02
We design the test, and you sign off.
We go build the right mix and plan of action for your challenges. We're a little crazy when it comes to mix-and-matching based on your specific requirement:
๐ฅ Roast Rooms
๐ Retail Walks
๐ Blind Tests
โ๏ธ Competitor Teardowns
๐๏ธ Consumer Interviews
๐ฆ Pack Tests
๐ฃ๏ธ Vox Pops
๐ฌ WhatsApp Listening
๐งช Taste Tests
๐ธ Shelf Checks
Then you or your team come in, we walk you through the plan, and you approve it or push on it. Nothing runs until you're in.
๐ Everything we do is discreet.
We will never reveal that this is a brand exercise by you. Every project we run is completely under the radar.
03
We go into the real world.
We speak to the people who matter. Consumers, retailers, competitor loyalists, skeptics. In stores, in homes, in WhatsApp groups, at points of sale.
We once stood in a chemist for 40 minutes, purely to eavesdrop on a woman deciding between two competitor products.
04
We bring back the truth.
Two to four weeks, depending on how deep it goes. You get the footage, the photos, the screenshots, the patterns we found, a clear list of what to fix first, and in some cases, a redesigned pack, website, or content plan to test. Not a deck. The actual evidence.
05
Optional
If the findings demand it, we build what's next.
Sometimes the research reveals something that needs more than a report. We can run repackaging competitions with Gen Z designers, put 50 target customers in a room to co-create your messaging, or build a 4-month content calendar with real consumers. We design and run the solution with the same people who surfaced the problem.